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bestsellers from ten thousand to one million
| 作者：SOHO特区网
-上传日期：2021-8-12 |
Secrets of super bestsellers from ten thousand to one million
Mainstream reading of bestseller achievements
This is an era of information explosion, this is an era of serious lack of attention, fragmented reading, shallow reading has become the reading orientation of most people. The ubiquitous free information on the Internet takes away most people’s reading time. Attentive and attentive reading is becoming less and less. The splendor of the word-of-mouth book is even taken away by several hot topics in Weibo and pornographic paragraphs in short messages. Just like newspapers, when broadcasting became popular, books faced the challenge of abandoning certain functions and consolidating and strengthening their core, that is, a relatively complete content product that is thoughtful, interesting, and valuable.
In the Internet environment, the way of creation and dissemination has fundamentally changed. Everyone is a writer and communicator. There is a surplus of writers and a surplus of content, and free reading has become a universal possibility. Only good, scarce, and irreplaceable good content is worth paying for. This is the basic reason for the continued survival of traditional book publishing through selection filtering and then promotion and dissemination mode. And those who can compete for reading time with ubiquitous free information, except for useful reading necessary for survival, only best-sellers can become people's companions in leisure time.
Data shows that the book market has been declining in recent years. In addition to the diversion of online reading, the more important point is the lack of familiar bestsellers. As long as best-selling books continue to emerge, the market will immediately show a momentum of growth. Publishing units and publishers that continue to launch best-selling books become the darlings of the mass media field, and their popularity is spread along with the books they publish. Today is no longer an era when editors only do wedding dresses behind the scenes. Their vision, ability to control the author, manuscript and book market will all become the most valuable wealth in the publishing industry. It is based on this vision and ability that publishers will not be confused and depressed in a network environment where everyone is a publisher with massive information on the Internet, so that they can continue to innovate content and stay alive forever. Today, people are talking about mainstream culture and national soft power. In fact, the current bestsellers are a manifestation of mainstream culture and soft culture in this era. It is undeniable that my country’s best-selling books are still scarce materials. The current market’s annual sales of more than 200,000 books are basically equivalent to the US’s annual sales of 1 million or more. The books that go to the world and enter the mainstream of other countries are even more lackluster. Of course, the habit of reading by the whole people is fundamental, and this is also related to the recognition of bestsellers by cultural elites, publishers, and relevant parties who have the right to speak in the mainstream. It is undeniable that some of the books that are popular in the market do have rough language, and the relevant agencies and mainstream media that have the right to speak are often not responded to by the market. For the recognition of best-selling books, we must first break the boundaries between art and entertainment. If writers who consider themselves high-minded and publishers with the same cultural plot reject the consistent thinking of best-selling books as indispensable nobility, the industry influence of the publishing industry It is always difficult to strengthen oneself, and becoming mainstream readers must have continuously published bestsellers. The relative openness of today's publishing policy allows most publishers to make content seriously, that is, relying on talent and wisdom to discover and select authors and works, process and produce products, and win market attention. This makes it difficult for those publishing behaviors that always rely on the bottom line and courage to make eye-catching profits, and there are no loopholes. The true strength of publishing is beginning to emerge. Of course, there is a surplus of book varieties, fierce competition, and increasing difficulty in writing books. The booming book market is accompanied by a large number of follow suits. According to the publisher's direction and judgment, material desires are rampant, is there still anyone reading? What is the value of publishing? However, good books continue to create good sales, so that we can see that there is still hope for publication. The environment is changing, the connotation of reading has not changed, and good cultural products will always have a market. Publishers should have cultural confidence. Creative products are like books. Success is never inevitable. It is commonplace for a topic to be frustrated. Everyone wants to decode the password, but often to no avail. It may lie in the cultural innovation of content production. It is self-evident that the content of a best-selling book is king, but the current book industry is a typical low-profit industry, and its circulation cost is greater than the manufacturing cost of a book, so it is difficult for every reader to see a book. of. Especially in China, where the market system is not sound, publishers are unlikely to sell every book to thousands of bookstores across the country, so it is very likely that the best-selling masterpieces will be submerged in a large number of mediocre works. Most of the best-selling of a book is inseparable from the planned and conscious large-scale promotion. It can be seen that publishers establish their own persistent publishing goals, focus on digging and serving selected readers at the market segment level that they are familiar with and capable of winning, and establish a complete sales network and service network for them. The basic prerequisite for surviving and creating success in a saturated book market.
The realization of the publisher's cultural vision is inseparable from his cultural consciousness, cultural self-confidence and cultural creativity. The most important thing is to continuously release best-selling books that are accepted by readers and love to see. Publishers cannot be shaken, there is always hope, and they should never be negative.
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